Darbo

Bringing a heritage brand into social media.
Darbo is a traditional Austrian family business with a distinctive brand world shaped over generations by carefully composed imagery, a unique tone of voice and a strong sense of quality. Moving onto social media meant translating this established identity into a faster and more immediate medium without diluting what makes the brand recognisable.

Each quarterly theme was developed from initial research and moodboards through recipe coordination, photographer selection, prop planning and art direction on set. Close creative oversight ensured that every image felt fresh and relevant to social media while remaining unmistakably Darbo. The resulting content was extended into a playful recipe and DIY blog, alongside interactive scroll based recipes supported by a campaign film, display ads and a dedicated campaign hub.